Bear Colosseum: Marketing gimmick, but a classic art work

Rahul BhandariJun 1 2009

No doubt Barcelona out-classed Manchester United in the UEFA Champions League Final, but it’s not Barça majestic players alone who stole the show. To make the event bigger and different, Heineken constructed a replica of the historical Colosseum from beer bottles in the Termini train station.

bear colosseum 1
bear colosseum 1

The base on which the monument stands is inscribed with the date of the game in Roman numerals: XXVII. V. MMIX and the motto 'History is made in Rome.'

bear colosseum
bear colosseum

heineken colosseum
heineken colosseum

Via: Trendhunter

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