So exactly how many times you have you seen alleged book lovers mistreat their fav reads by storing them away like junk or just tossing a volume in the dumpster to make more room for their video game collection? Frankly, I’ve lost count of such incidents but a scary new art project from this artist who calls himself Robert The hopes to knock some sense (and the love of God) back into book philanderers. Reviving a dumped copy of Marshall McLuhan’s "The Medium is the Message", the artists brings out the true objectives of his art which he himself words as an “Obsession with the semiotic erosion of meaning... Books (many culled from dumpsters and thrift store bins) are lovingly vandalized back to life so they can assert themselves against the culture which turned them into debris.”
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the medium JbhVh 1333
Now that’s what I call a direct approach. I wonder if he actually bothered to read the book before he carved his sculpture out of it!
Source: Who Killed Bambi
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