Product companies today are concentrating more on transforming the orthodox into something that caters to a particular interest group. The rudiments required, more that marketing, is to understand a product from a consumer point of view, then synchronize the data collected to suit that particular interest group. Similarly, a mouse has been transformed keeping in mind those gold enthusiasts (interest group), giving it a makeover of a ‘Golf Club Head Mouse with Golf Ball Mouse Pad’, which in a way open revenue gates by playing with the consumers’ frame of mind in a positive manner.
Anyway, that’s more of what companies are doing, but if you fall in this interest group (gold enthusiasts), and think this one in particular has the desired requisites, appealing enough, forcing you to buy one, then be ready to shell $19.95, sending out a vibe that product companies are on the right track.
