Keyboard boosting brand recognition

Piyush MehtaJul 16 2009

Designer Ignacio Pilotto has a created a keyboard with keys featuring logos from some of the biggest and most famous brands ever.

the brand keyboard
the brand keyboard

The repetition of the logos used by the advertising psychology, causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.

the brand keyboard 1
the brand keyboard 1

Via: BrandKeyboard/GeekyGadgets

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