• Keyboard boosting brand recognition

    Piyush Mehta | Jul 16 2009

    Designer Ignacio Pilotto has a created a keyboard with keys featuring logos from some of the biggest and most famous brands ever. The repetition of the logos used by the advertising psychology, causes us to systematically recognize the brands,...

  • Sharpener ring – Unique, but not cool enough!

    Piyush Mehta | Apr 2 2009

    Designer: Ignacio Pilotto Product: Sharpener ring Target audience: Luxury tool for architects, designers, artists, illustrators etc. First impression: Dull…come on it’s just a sharpener but the oddity factor and a creative makeover to a..